Favorite Articles . . .

The list shows the most widely read articles on this site.

21. How E-Mail Changed the PR Biz
    Joanna Belbey and Karen Gedney
    Public relations is the cornerstone of any comprehensive marketing strategy. People may be skeptical about a message coming from your firm, but th . . . keep reading
    
    
22. It Takes Fieldwork to Market Online to Main Street
    Robbin Zeff
    If you want to succeed at marketing online to businesses in a specific city, stop thinking like a businessperson and start acting like an anthropologi . . . keep reading
    
    
23. 7 Ways to Promote Your Local Business Online (Without Spending a Lot of Money)
    Sharon Fling
    Savvy business owners are catching on to the fact that the local online market is booming…it’s predicted to be a $50 billion market by 2006. There is . . . keep reading
    
    
24. Local Search Marketing
    Enrique De Argaez
    A couple of months back local search was considered an important and powerful driver for the paid search market in a very interesting article by Greg Sterling, Managing Editor of The Kelsey Group and local search expert. He mentioned a "mixed message" about search engine marketing out there in the Internet. One message was that paid search growth was starting to slow as the market "matured." The other version was diametrically opposed and stated that search was still in its early adolescence and was going through growing pains, to extend the metaphor. The following article is a comparison between the reference article and a look at local search evolution today. Greg's complete original article can be found in the Searchenginewatch.com website, further information and stats on local search marketing may be found at www.sempo.org. . . . keep reading
    
    
25. Joint Venture Marketing For Local Business
    Sharon Fling
    When it comes to marketing, offline businesses could do a lot worse than following in the footsteps of onl . . . keep reading
    
    
26. Small Firms Cross-Market Rather Than Spend On Ads
    Heidi Dietrich
    Two downtown Seattle businesses may have found the cheapest advertising in town -- each other. Spa Club Seattle and 5th Avenue Optical stripped ba . . . keep reading
    
    
27. Promote Your Local Business Using Traditional Media
    Sharon Fling
    Promote Your Local Business Using Traditional Media © Sharon Fling . . . keep reading
    
    
28. An Update On Local Search and PPC, Part II
    Duncan Parry
    The latest news of developments in local search, compiled by Duncan Parry. SureWest selects PremierGuide to deliver Internet Yellow Pages to the . . . keep reading
    
    
29. For Truly Local News Try Topix.Net
    Sharon Fling
    Most Internet news is strictly keyword focused, and any correlation to geographic location is purely accidental. Not so with Topix.net, the only news service that allows users to truly search by location. http://www.topix.net . . . keep reading
    
    
30. Web Shopping That Keeps Dollars Local
    Eric C. Evarts
    How do you keep shoppers happy down on Main Street, once they’ve seen Paris - or any of its sparkling equivalents on the World Wide Web? To d . . . keep reading
    
    
31. Take Your Local Business Brand to the Net
    Sharon Fling
    Branding. You've heard this term bandied about for years, but what does it mean exactly? And what does it have to do with local business? If you . . . keep reading
    
    
32. Geotargeting Delivers for Local Business
    Sharon Fling
    For all we hear about the global reach of the Internet, the fact remains that most people’s lives – both busin . . . keep reading
    
    
33. Small Online Businesses: Take Note
    Dana Blankenhorn
    I like small shops. I regularly use a small independent drug store, a small independent food store, and a small local bookstore. Why do I patronize sm . . . keep reading
    
    
34. What lies ahead for local search engine technology?
    No topic has received as much coverage recently as that of “local search” - the ability to find search results that are targeted to a user . . . keep reading
    
    
35. Using Internet Auctions To Promote Your Local Business
    Sharon Fling
    Here is a little-used but highly effective way of reaching potential customers, even in your local market: onl . . . keep reading
    
    
36. 8 Reasons To Get Your Local Business Online
    Sharon Fling
    If you're a local business owner, you've probably been wondering what to do about the Internet. Maybe you alre . . . keep reading
    
    
37. Local Search Brings Results Home
    Ron Miller
    Local search technology, which has been growing in popularity, is all about bringing information about where you live into your search parameters. For example, you can find a doctor or a florist in your area, get their phone number, a map with directions, and in some cases, access reviews of the business. . . . keep reading
    
    
38. Are Online Marketers Missing The Boat?
    Sharon Fling
    I was chatting with someone the other day about my favorite subject -- online promotion of local business -- a . . . keep reading
    
    
39. Branding Your E-Mails, Part 2: Find Brand Loyalty Close to Home
    ClickZ
    How do you achieve effective, branded e-letters? Well, last week I introduced the idea of branded e-mail, and I’ll explore the topic further thi . . . keep reading
    
    
40. Will Search Slay the Yellow Pages?
    Chris Sherman
    The success of Overture and Google’s paid listing programs has many industry experts speculating about the survival of printed yellow page telep . . . keep reading
    
    

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