|
|
 |
Local Search
There’s a real need for advertisers to provide consumers relevant, local search results. As search engines begin to move in the direction of providing this, marketers struggle to make it happen.
|
Local Search Ranking Factors 2009
David Mihm
Much has happened in the world of Local Search since last year's edition of the Local Search Ranking Factors was published. We've seen a major quantitative study of Google Maps, detailed inter . . . keep reading
|
Kelsey Group: Local ad market to contract
By Kristina Knight March 18, 2009
As consumers continue to cut back so do marketers, especially local marketers who are beginning to take a hard look at which ad mediums are doing the most work and cutting back on mediums which don't perform as well. According to new research from The Kelsey Group this trend will continue through 2013, as local advertising drops to $144 billion. . . . keep reading
|
US Local Ad Market Shrinking
By eMarketer March 10, 2009
There's good news and bad news about the local advertising space. The bad news is that according to the Kelsey Group and BIA Advisory Services, there will be less of a local advertising market in 2013 than there was in 2008. . . . keep reading
|
Online Ads Growing Locally, But Not Fast Enough
By David Weir March 17, 2009
The latest forecast for how local advertising dollars will be spent over the coming five years underscores just how dramatically and rapidly the transition to online advertising is becoming. At the same time, the big picture for those existing on local ad revenue is bleak. According to the study, by BIA Advisory Services/Kelsey Group, overall local advertising spending will decline through 2013 -- from "$155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4 percent compound annual growth rate." . . . keep reading
|
MySpace Partners with Citysearch to Launch 'MySpace Local'
By Comtex March 31, 2009
MySpace, the world's premiere social portal, today announced a partnership with Citysearch, a leading online local guide and an operating business of IAC (NASDAQ: IACI: 15.91, 0.09, 0.57%), to beta launch 'MySpace Local'--a social directory of small business profiles allowing users to review, rate, and share content from businesses nationwide. . . . keep reading
|
Yahoo, AOL Execs Talk Local
By Laurie Sullivan March 18, 2009
At The Kelsey Group conference in Los Angeles on Tuesday, Atif Rafiq, who heads Yahoo Local in the U.S., and Chris Spanos, GM of AOL Local & Search, provided some thoughts on the future of local services as new leadership takes the helm at their respective companies. . . . keep reading
|
|
Google courting small businesses for local search
By Matt Kapko March 23, 2009
In his six years at Google, Chris LaSala has seen monumental changes in user behavior, but the industry has had nothing to do with it, he candidly told attendees at The Kelsey Group conference in Los Angeles. "The technology that is available and the products that are built on top of that technology have given consumers a vast array of choices," Google's director of local markets said. "Consumers are fickle -- they do what they want and they have a lot of choices." . . . keep reading
|
Google AdWords for Local Search
Mary Bowling
For businesses that operate only in the virtual world, people just about anywhere on earth are prospective customers. Brick-and-mortar businesses, however, must focus paid advertising efforts on s . . . keep reading
|
More Web 2.0 Ideas for Local Search Sites
Michael Taylor
Great blog post... maybe it will get more publishers and local search companies thinking about the broader meaning and business opportunities Web 2.0 presents beyond consumer reviews and online video. . . . keep reading
|
SearchTHIS: Last Local Search Hang-ups
Kevin M. Ryan
"Total adoption and integration awaits with huge money to be made, if only I could get some Chinese food," proclaims frustrated guru. http://www.imediaconnection.com/content/4663.asp . . . keep reading
|
Local Search to Hit $13B by 2010
Enid Burns
The global online local search market, which includes Internet Yellow Pages, local search and wireless, is set to grow from the $3.4 billion it brought in last year to nearly $13 billion by 2010. . . . keep reading
|
Local Search: The Relevance Dilemma
Patricia Hursh
When potential customers conduct an online local search, what sort of information do they need? How do they like to see the results presented? What type of information helps them easily compare and ch . . . keep reading
|
|
|
|
|
Podcasts
