Recently I had the pleasure of talking to Peter Sanchez about his Internet business model that he calls Mom and Pop Money. If you haven't listened to the interview, you can find it here: http://www.geolocal.com/public/710.cfm. It's definitely worth a listen. Peter gives up lots of details about how he has been able to build a six figure income using his system and helping “Mom and Pop” businesses keep their doors open.

As you all know, local lead generation is something that's near and dear to my heart – and that's what the Mom and Pop Money system is all about. Peter introduces you to the wonderful world of online lead generation, shows you how to choose a profitable niche, how to pick up clients and even automates the entire process! His “business in a box” gives you everything you need to get started in your own lead generation business.

There is a lot of money to be made in local lead gen, because, in most cases, small business owners simply don't have the time or the technical knowledge to do it themselves. And they need this service because traditional methods of advertising – newspaper ads, radio ads, sales flyers, etc – aren't as effective as they once were, and businesses are hurting. In order to survive, business owners must constantly find new customers and you can help them.

So how do you make money with local lead generation and the Mom and Pop Money system? Basically, you build simple niche-specific websites, capture lead information from site visitors and then sell those leads to local businesses.

Here's an example: You create a website about landscaping services in Pittsburgh. Someone in that area searches on Google for “landscaping services in Pittsburgh” and finds your site. You offer them more information or a free consultation and they leave their contact information. You now have a lead. Now you can sell that lead to a local landscaping company as a potential new customer.

Believe me, when local business owners realize that you've done all the hard work and all they have to do is make a phone call or reply to an email to contact a potential new customer, they will LOVE you – and they'll be eager to pay you for your efforts.

Here's a breakdown of what you'll find in the Mom and Pop Money system:

• The Mom and Pop Manual (67 pages)
• Fully Automated Lead Management Software
• Complete Turn-Key Website
• Tutorial Videos
• Bonuses –
   o Affiliate Success Guide ebook – affiliate marketing started guide
   o Unlimited Websites videos – shows you how to host unlimited websites for pennies a month

The Mom and Pop Money Manual

The manual is a 67 page ebook that explains in detail how to put this business model into action. There's no fluff, no BS, just pure usable content. Here's a peek at the Table of Contents:

• Find and Research Your Niche Industry
• Finding and Researching Clients
• How to Price Your Leads
• Turning Potential Clients into Actual Clients
• How to Generate Your Leads
• How to Deal with Billing and Payments
• How to keep Your Customers Happy
• Expanding Your Business
• Exit Strategies

Peter has also included a complete sample niche – keywords, site template, classified ads, the whole nine yards – that you can use today to start your business, as well as a list of niche industries that are proven money makers. There's also a collection of resources that you can use to help make your Mom and Pop Money business a success.

Fully Automated Lead Management Software

The Mom and Pop Money system also includes Peter's custom lead management software. This software automates the most time consuming part of the whole system – managing all the leads your site produces – and will make your life so much easier. It's not a “lite” version, not a free trial, but fully functional software - in fact, the exact same software that Peter created and uses in his business. It's incredibly easy to install and use. The software installed perfectly on my site following Peter's video instructions. If you do have trouble with the software installation – or just don't have the time or know-how to deal with it – Peter will personally install the software and the site template for you for a small fee.

Complete Turn-Key Website

The site template included in Mom and Pop Money is a complete ready to go website. All you need to do is upload it to your hosting account and you're done!

Tutorial Videos

There are two videos included that show you how to upload the site template to your hosting account, how to upload the lead management software to your site and how to manage your leads. Peter takes you step by step and shows you everything you need to know. It's like looking over his shoulder as he does it.

Of course, Peter puts his money where his mouth is and offers lifetime updates and a 100% no questions asked money back guarantee. You'll also receive regular emails from Peter offering helpful tips on building your business.

The downside to the Mom and Pop Money system, if there is one, is that it does not include a generic site template or instructions on how to edit the included template. However, this is easily remedied. If you're comfortable editing websites, you'll have no problem with the one that is included. If you're not, you can usually hire someone to do it for you very inexpensively. DO NOT let this become a barrier for you!

All things considered, Peter Sanchez has a winner with his Mom and Pop Money lead generation system. Even if you have no experience in lead gen, you'll be able to build a sustainable, profitable business using Peter's techniques. And at the current price of an insanely low $27.00, it's really a no-brainer. Go get Mom and Pop Money before Peter comes to his senses!

To learn more about the Mom and Pop Money System, visit the website at http://www.momandpopmoney.net.