Marketing your business on the internet can be a difficult task for many small business owners.

However, John Williams suggests using your customers' stories to help grow your online presence.

Williams says, "Customer stories are particularly important when you have a web-based business. Online businesses have a global presence but, unlike a local pizzeria or landscaper, there's none of the direct, face-to-face interaction that local businesses use to forge strong customer relationships and word-of-mouth."

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