E-commerce search engine Shopping.com struck a deal yesterday to include links to its comparison site on online directory Switchboard, with an eye to capturing more local searches for products.

Under the agreement, Switchboard searches yield links to Shopping.com's comparison e-commerce engine. For example, a search for "video games" returns a box in the middle of the results page of local listings with text links to compare prices for various game systems and accessories. The links take users to a co-branded Shopping.com e-commerce site, which includes product pricing, specifications and reviews.

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