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Kelsey Group: Local ad market to contract
As consumers continue to cut back so do marketers, especially local marketers who are beginning to take a hard look at which ad mediums are doing the most work and cutting back on mediums which don't perform as well. According to new research from The Kelsey Group this trend will continue through 2013, as local advertising drops to $144 billion. . . . (to read the remainder of this article, please log in below.)
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