Online Ads Growing Locally, But Not Fast Enough

The latest forecast for how local advertising dollars will be spent over the coming five years underscores just how dramatically and rapidly the transition to online advertising is becoming. At the same time, the big picture for those existing on local ad revenue is bleak. According to the study, by BIA Advisory Services/Kelsey Group, overall local advertising spending will decline through 2013 -- from "$155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4 percent compound annual growth rate." . . . (to read the remainder of this article, please log in below.)