Google courting small businesses for local search

In his six years at Google, Chris LaSala has seen monumental changes in user behavior, but the industry has had nothing to do with it, he candidly told attendees at The Kelsey Group conference in Los Angeles. "The technology that is available and the products that are built on top of that technology have given consumers a vast array of choices," Google's director of local markets said. "Consumers are fickle -- they do what they want and they have a lot of choices." . . . (to read the remainder of this article, please log in below.)