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As Local Search Grows, So Does Temptation To Post Shill 'Reviews'
WHEN CHOOSING A MOVING COMPANY for a recent move from the Village to Harlem, this reporter turned to Google Local, which four weeks ago started incorporating reviews from CitySearch into its listings. One company, Integrity Movers, Inc., based in New York, returned in the results pages had 19 positive reviews. Impressive, but were they genuine? Or was it all part of some underground marketing campaign? . . . (to read the remainder of this article, please log in below.)
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